As most of you guys know, I have a thing for Volvo and the brand they have become. These days they’re making some fantastic vehicles and as far as I can tell, they are well worth the money. So when I was given the invitation to the launch of their new S60, I jumped at the chance.
This wasn’t the first time I went to a launch event, in fact it’s the third time after going to their XC40 & V60 launch early last year. This year however, things were slightly different. Instead of an evening launch of just the one car like they had done previous, this time they decided to do an ‘Evolved Launch’ as it was aptly named. This basically entailed Volvo showing off every model they currently produce as well as introducing the new S60 into the mix. As I’d done before, I went to my nearest Volvo dealer which is in the seaside town of Ayr for the launch. This is where I’d been to the launches prior and there was good reasoning for this. Volvo Parks in Ayr is one of the best dealers I’ve ever walked into, whether it’s the sales team or the service department, the staff are just so friendly and so helpful which makes stuff like these launch events so much easier to go to. Most dealers on launch events tend to just let you be and get on with whatever you’re doing but with the staff at Parks Ayr they just go beyond expectations to make sure you are settled and enjoying your time. Even before we where shown the new car, the staff were so welcoming to us and that’s before I even sat down to get stuff ready.
After getting my camera up & running, I was asked if I knew anything about the car prior to the launch to which I replied yes. Like a lot of Volvo people, when a new one is released I tend to read nearly every article, watch every possible video and find pics after pics to get a slither of information from them so I know what I’m getting into when the car eventually launches over here in the UK. To the guys surprise, he realised I knew quite a bit about the new car in question so then started to show me a tablet with an app which unlocked the mystery behind the ‘Evolved Launch’ naming. The app worked in conjunction with a small stand the tablet stood on and depending on where you pointed the tablet, it’d play different videos on the particular subject printed into the stand by using the tablets camera.
The app was talking about the manufacturers vision for the near future and talked about hybrid & fully electric powertrains in the next few years instead of diesel or a fully fledged petrol car. Now while I’m not a big fan of hybrids or electric cars, the app itself was really rather cool to use and for anybody who is into new tech, you’d easily be able to spend quite a while on the app just playing around with it.
While the app was a brilliant way of wasting time, and the food & drink put out was fantastic, I wasn’t there to relax so I got to work on taking pictures of the new car and getting a general feel for it and my own opinion on it. It’s ok to read other articles and get an idea of it but its never the same as seeing the car for real, first of all the boot or trunk is absolutely massive. Volvo are known for making huge boots with tons of room but this S60 was something else entirely. Not just was it square in size with hardly any intrusion from the wheel arches but it was as long as it was wide.
Exterior wise it is a really good looking car with chiselled good looks and a sense of family connections, this was a car where you could tell it’s from the same design structure as the V60, the XC60 and the larger S90 & V90. In fact, from some angles it looks like a smaller, more compact S90 saloon which is no bad thing really as they look stunning. The dimensions are good as well, it isn’t as big as the current 3 series or C-Class but it’s not tiny neither. This is also a first for Volvo as well, see, normally they’ll build a car in an already existing Swedish plant and then proceed to send it over to different countries to launch it. This time however, Volvo opened up a factory in the USA and this is where the new car is built. Surprising really as the dimensions are perfect for UK & EU roads.
Interior wise it’s rather smart but also easy to access everything and use. Build quality is incredible as are the seats. They have the ability of being really comfortable but also hold you in rather well. On the cars Parks Ayr had, they all had a mixture of leather & cloth in the seats and the quality of them were great. Rear space was also very good with a decent amount of leg & headroom and with a fold down arm rest with a cubby hole, a shallow tray & integrated cup holders it’s a nice place to be for rear passengers, however there is an issue with it which I’ll mention a bit later on towards the end.
At the moment, the only powertrain is available is the 250bhp T5 automatic, unfortunately there is no diesels available for this model however there will be both hybrid versions and performance versions as well. I have confirmation from the dealer that the ‘Polestar Engineered’ version will be coming to the UK which means 400bhp from its 2.0 4 pot which is crazy considering a CLA45 AMG has in region of 300bhp.
Prices for the new car start from £36,000 and rise to about £43,000 once specced up which isn’t terrible compared to the equivalent 3 Series or C-Class, unfortunately there is no prices available for the Polestar Engineered version but I’d suspect it to be near the £50,000 mark. The only trim you can get it in at the moment is the R-Design but expect more to arrive as time goes by.
Unfortunately there are issues with the car, they are small but they do need addressing. For a start some of the interior trim, especially those found under the dash seems a bit low rent compared to the rest of the interior. Secondly, the rear is a bit too dark which isn’t helped by the dark coloured interior, upon further investigation there is no there colour option so if you were to buy one, I’d personally spec the sunroof to bring more light in. Another problem (and this certainly has a mixed reaction) is the rear end of the new car, now personally I think it looks good but other people don’t seem to have that much enthusiasm for it. Now I’ll admit, compared to the bigger S90 or even the V60 which it shares its platform with, the saloon may not look as good but that doesn’t mean it’s ugly. The last problem is the engines available, as I have already mentioned, there is no diesels available for the new car as Volvo dropped diesels not too long back for hybrid & electric powertrains. While that may work for the planet, it doesn’t work for potential buyers who need diesel for long journeys or for the extra economy, add in the upcoming prices for hybrids which are normally higher than a conventional car, not everyone who wants an economical S60 will be find it difficult to stretch to one to begin with.
In summary, the new S60 is a fantastic car launched in a fantastic way with wonderful people hosting the event, it looks really rather smart and for what you get it’s a really good price, however with a lack at the moment of different trim levels, better specifications, different engines available and no diesels involved, the S60 will more than likely take a bit of time to start to appeal to people.
Hope you Enjoy!
By Alex Jebson